{"id":6321,"date":"2022-03-25T10:00:59","date_gmt":"2022-03-25T09:00:59","guid":{"rendered":"https:\/\/ravoire.fr\/blog\/?p=6321"},"modified":"2022-10-13T15:11:47","modified_gmt":"2022-10-13T13:11:47","slug":"vs-news-la-gamme-olivier-ravoire-vise-le-chr-regional","status":"publish","type":"post","link":"https:\/\/ravoire.fr\/blog\/vs-news-la-gamme-olivier-ravoire-vise-le-chr-regional\/","title":{"rendered":"V&#038;S News &#8211; La gamme Olivier Ravoire vise le CHR r\u00e9gional"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6321\" class=\"elementor elementor-6321\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-047a6ef elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"047a6ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bc6db6\" data-id=\"8bc6db6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09f00b0 elementor-widget elementor-widget-text-editor\" data-id=\"09f00b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chez Famille Ravoire, l&rsquo;ensemble de<a href=\"https:\/\/ravoire.fr\/Boutique\/content\/10-gamme-olivier-ravoire\"><b> la gamme Olivier Ravoire<\/b><\/a>, cr\u00e9\u00e9e pour l&rsquo;export, b\u00e9n\u00e9ficie d&rsquo;une refonte marketing pour renforcer son positionnement premium, assis sur un storytelling de l&rsquo;histoire de cette famille install\u00e9e dans le Luberon depuis 1593. Neuf r\u00e9f\u00e9rences d\u00e9clinent chacune une appellation de la vall\u00e9e du Rh\u00f4ne, du c\u00f4tes-du-rh\u00f4ne (PVC : 8 \u20ac) au c\u00f4te-r\u00f4tie (PVC : 45\u20ac), en reprenant sur l&rsquo;\u00e9tiquette un attribut chevaleresque en rapport avec l&rsquo;histoire familiale.\u00a0<\/p><p>Pour 2022, la maison de n\u00e9goce, cr\u00e9\u00e9e en 1987, compte commercialiser cette gamme \u00e9galement en CHR r\u00e9gional, en phase avec sa d\u00e9marche \u00e9coresponsable de favoriser les circuits courts.\u00a0<\/p><p>Emmanuel Brugvin &#8211; <strong><a href=\"https:\/\/www.vsnews.fr\/\">V&amp;S News<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Chez Famille Ravoire, l&rsquo;ensemble de la gamme Olivier Ravoire, cr\u00e9\u00e9e pour l&rsquo;export, b\u00e9n\u00e9ficie d&rsquo;une refonte marketing pour renforcer son positionnement premium, assis sur un storytelling de l&rsquo;histoire de cette famille install\u00e9e dans le Luberon depuis 1593. Neuf r\u00e9f\u00e9rences d\u00e9clinent chacune une appellation de la vall\u00e9e du Rh\u00f4ne, du c\u00f4tes-du-rh\u00f4ne (PVC : 8 \u20ac) au c\u00f4te-r\u00f4tie [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[213,244,15,248,28,247,16,11],"class_list":["post-6321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revues-de-presse","tag-article","tag-eco-responsabilite","tag-famille-ravoire","tag-gamme","tag-oenologie","tag-olivier-ravoire","tag-vallee-du-rhone","tag-vin"],"_links":{"self":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts\/6321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/comments?post=6321"}],"version-history":[{"count":9,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts\/6321\/revisions"}],"predecessor-version":[{"id":7602,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts\/6321\/revisions\/7602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/media\/7601"}],"wp:attachment":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/media?parent=6321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/categories?post=6321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/tags?post=6321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}