{"id":12441,"date":"2025-03-04T17:20:54","date_gmt":"2025-03-04T16:20:54","guid":{"rendered":"https:\/\/ravoire.fr\/blog\/?p=12441"},"modified":"2025-03-04T17:20:54","modified_gmt":"2025-03-04T16:20:54","slug":"brigitte-bardot-launches-rose-wines","status":"publish","type":"post","link":"https:\/\/ravoire.fr\/blog\/brigitte-bardot-launches-rose-wines\/","title":{"rendered":"Brigitte Bardot Launches Ros\u00e9 Wines"},"content":{"rendered":"\t\t
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French wine producer Famille Ravoire, based in Salon-de-Provence, has announced a collaboration with legendary French actress Brigitte Bardot, unveiling two new ros\u00e9 cuv\u00e9es set for release this spring.<\/p>

The lineup includes a\u00a0light IGP M\u00e9diterran\u00e9e<\/strong><\/a>, bottled in a\u00a0classic Bordeaux-style bottle, and a\u00a0more premium AOP C\u00f4tes de Provence<\/strong><\/a>, packaged in a\u00a0YS bottle by Verralia<\/strong><\/a>. Both wines are from the\u00a02024 vintage, with initial deliveries starting in\u00a0January\u00a0and an expanded rollout planned in\u00a0Q2, including listings in\u00a0major supermarket chains like Carrefour. The\u00a0recommended retail price\u00a0is expected to be\u00a0\u20ac6.00 for the IGP\u00a0and\u00a0\u20ac10.00 for the AOP. Additionally,\u00a0Swiss Air will offer these wines in its Business Class selection. The company aims to\u00a0sell approximately 100,000 bottles.<\/p>

Interestingly, the initiative for this collaboration did not originate from the producer.\u00a0Daniel Zebic, Commercial Director at Ravoire et Fils, told local news agency\u00a0Le R\u00e9gionale: \u00ab\u00a0The company that manages the Brigitte Bardot brand rights, Family Trademark TLM<\/strong><\/a>, contacted us in early 2024 after discovering and enjoying our Manon wines.\u00a0\u00bb<\/p>

Following discussions, both parties agreed to create a\u00a0high-quality yet understated premium product, rather than opting for an overtly\u00a0celebrity-driven \u00ab\u00a0bling-bling\u00a0\u00bb approach. For Ravoire et Fils, these\u00a0ros\u00e9 wines represent a tribute to the Mediterranean heritage and embody the timeless elegance and free spirit of Brigitte Bardot, which has made her a global icon.\u00a0<\/p>

Famille Ravoire: A family business with deep roots<\/h2>

Famille Ravoire, while a relatively young wine trading company founded in 1987, has historical family roots in winemaking. Since 2017, the company has been headquartered in Salon-de-Provence, operating two production sites in the Provence and Rh\u00f4ne Valley regions. According to the French newspaper La Provence, the company employed 40 staff members in 2021, producing between 5 and 6m bottles annually and generating \u20ac27m in revenue.\u00a0<\/p>

Brigitte Bardot Joins the Celebrity Ros\u00e9 Wave<\/h2>

At\u00a090 years old, Brigitte Bardot joins an ever-growing list of celebrities venturing into the\u00a0ros\u00e9 wine category, either through\u00a0brand partnerships\u00a0or\u00a0private-label productions. The trend has seen notable names such as\u00a0Kylie Minogue, Tony Parker, Brad Pitt, Sarah Jessica Parker, Idris Elba, and Cameron Diaz\u00a0all aligning their personal brands with ros\u00e9 wines.<\/p>

However, this is\u00a0not Bardot\u2019s first collaboration with the wine industry. In\u00a02018, the\u00a0Champagne house Besserat de Bellefon\u00a0launched the\u00a0Cuv\u00e9e Brigitte Bardot, marking her initial foray into branded wines. SP<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brigitte Bardot lance des vins ros\u00e9s<\/h1>

Le producteur de vins fran\u00e7ais Famille Ravoire, bas\u00e9 \u00e0 Salon-de-Provence, a annonc\u00e9 une collaboration avec la l\u00e9gendaire actrice fran\u00e7aise Brigitte Bardot, d\u00e9voilant deux nouvelles cuv\u00e9es de ros\u00e9 dont la sortie est pr\u00e9vue ce printemps.<\/p>

La gamme comprend un IGP M\u00e9diterran\u00e9e<\/strong><\/a> l\u00e9ger, embouteill\u00e9 dans une bouteille classique de style bordelais, et un AOP C\u00f4tes de Provence<\/strong><\/a> plus haut de gamme, conditionn\u00e9 dans une bouteille YS de Verralia<\/strong><\/a>. Les deux vins sont issus du mill\u00e9sime 2024, avec des ventes initiales \u00e0 partir de janvier et un d\u00e9ploiement \u00e9largi pr\u00e9vu au deuxi\u00e8me trimestre, y compris des r\u00e9f\u00e9rencements dans les grandes cha\u00eenes de supermarch\u00e9s comme Carrefour. Le prix de vente conseill\u00e9 devrait \u00eatre de 6,00 \u20ac pour l’IGP et de 10,00 \u20ac pour l’AOP. De plus, Swiss Air proposera ces vins dans sa s\u00e9lection Business Class. La compagnie vise \u00e0 vendre environ 100 000 bouteilles.<\/p>

Il est int\u00e9ressant de noter que l’initiative de cette collaboration n’est pas venue du producteur. Daniel Zebic, directeur commercial de Ravoire et Fils, a d\u00e9clar\u00e9 \u00e0 l’agence de presse locale Le R\u00e9gional : \u00ab La soci\u00e9t\u00e9 qui g\u00e8re les droits de la marque Brigitte Bardot, Family Trademark TLM<\/strong><\/a>, nous a contact\u00e9s d\u00e9but 2024 apr\u00e8s avoir d\u00e9couvert et appr\u00e9ci\u00e9 nos vins Manon. \u00bb<\/p>

A l’issue des discussions, les deux parties ont convenu de cr\u00e9er un produit haut de gamme de grande qualit\u00e9 mais discret, plut\u00f4t que d’opter pour une approche \u00ab bling-bling \u00bb ouvertement ax\u00e9e sur les c\u00e9l\u00e9brit\u00e9s. Pour Ravoire et Fils, ces vins ros\u00e9s repr\u00e9sentent un hommage \u00e0 l’h\u00e9ritage m\u00e9diterran\u00e9en et incarnent l’\u00e9l\u00e9gance intemporelle et l’esprit libre de Brigitte Bardot, qui ont fait d’elle une ic\u00f4ne mondiale.<\/p>

Famille Ravoire : une entreprise familiale aux racines profondes<\/h2>

Famille Ravoire, une entreprise de n\u00e9goce de vins relativement jeune fond\u00e9e en 1987, a des racines familiales historiques dans la viticulture. Depuis 2017, l’entreprise a son si\u00e8ge social \u00e0 Salon-de-Provence et exploite deux sites de production en Provence et dans la vall\u00e9e du Rh\u00f4ne. Selon le journal fran\u00e7ais La Provence, l’entreprise employait 40 personnes en 2021, produisant entre 5 et 6 millions de bouteilles par an et g\u00e9n\u00e9rant 27 millions d’euros de chiffre d’affaires.<\/p>

Brigitte Bardot rejoint la vague des c\u00e9l\u00e8bres vins ros\u00e9s.<\/h2>

A 90 ans, Brigitte Bardot rejoint une liste toujours croissante de c\u00e9l\u00e9brit\u00e9s qui s’aventurent dans la cat\u00e9gorie des vins ros\u00e9s, soit par le biais de partenariats de marque, soit de productions en marque priv\u00e9e. Cette tendance a vu des noms notables tels que Kylie Minogue, Tony Parker, Brad Pitt, Sarah Jessica Parker, Idris Elba et Cameron Diaz aligner leurs marques personnelles sur les vins ros\u00e9s.<\/p>

Ce n\u2019est cependant pas la premi\u00e8re collaboration de Bardot avec le monde du vin. En 2018, la maison de champagne Besserat de Bellefon lan\u00e7ait la Cuv\u00e9e Brigitte Bardot, marquant ainsi sa premi\u00e8re incursion dans les vins de marque.<\/p>

Meininger’s International<\/strong><\/a><\/p>

\u00a92025 BRIGITTE BARDOT \/ FAMILY TRADEMARK TLM TOUS DROITS R\u00c9SERV\u00c9S<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u2019abus d\u2019alcool est dangereux pour la sant\u00e9, \u00e0 consommer avec mod\u00e9ration.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

French wine producer Famille Ravoire, based in Salon-de-Provence, has announced a collaboration with legendary French actress Brigitte Bardot, unveiling two new ros\u00e9 cuv\u00e9es set for release this spring. The lineup includes a\u00a0light IGP M\u00e9diterran\u00e9e, bottled in a\u00a0classic Bordeaux-style bottle, and a\u00a0more premium AOP C\u00f4tes de Provence, packaged in a\u00a0YS bottle by Verralia. Both wines are […]<\/p>\n","protected":false},"author":6,"featured_media":12448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[213,379,15,82,46,11],"class_list":["post-12441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revues-de-presse","tag-article","tag-brigitte-bardot","tag-famille-ravoire","tag-provence","tag-rose","tag-vin"],"_links":{"self":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts\/12441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/comments?post=12441"}],"version-history":[{"count":10,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts\/12441\/revisions"}],"predecessor-version":[{"id":12460,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts\/12441\/revisions\/12460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/media\/12448"}],"wp:attachment":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/media?parent=12441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/categories?post=12441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/tags?post=12441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}