{"id":11853,"date":"2024-07-07T09:00:00","date_gmt":"2024-07-07T07:00:00","guid":{"rendered":"https:\/\/ravoire.fr\/blog\/?p=11853"},"modified":"2024-07-30T15:09:04","modified_gmt":"2024-07-30T13:09:04","slug":"vinventions-tomorrow-wine-le-summer-camp-2024-cetait-aussi-un-hub-dinitiatives","status":"publish","type":"post","link":"https:\/\/ravoire.fr\/blog\/vinventions-tomorrow-wine-le-summer-camp-2024-cetait-aussi-un-hub-dinitiatives\/","title":{"rendered":"Vinventions &#8211; Tomorrow Wine : Le Summer Camp 2024, c&rsquo;\u00e9tait aussi un hub d&rsquo;initiatives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11853\" class=\"elementor elementor-11853\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ec3965 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4ec3965\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b94032a\" data-id=\"b94032a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fe67a69 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"fe67a69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb8b784\" data-id=\"bb8b784\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a439db elementor-widget elementor-widget-image\" data-id=\"7a439db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"479\" height=\"998\" src=\"https:\/\/ravoire.fr\/blog\/wp-content\/uploads\/2024\/07\/alexandra-vinventions.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-11869\" alt=\"\" srcset=\"https:\/\/ravoire.fr\/blog\/wp-content\/uploads\/2024\/07\/alexandra-vinventions.jpg 479w, https:\/\/ravoire.fr\/blog\/wp-content\/uploads\/2024\/07\/alexandra-vinventions-144x300.jpg 144w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c67fb6\" data-id=\"9c67fb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7196ec7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7196ec7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alexandra Parfus est directrice marketing et d\u00e9veloppement de la Famille Ravoire, n\u00e9goce sp\u00e9cialis\u00e9 dans les vins de <strong><a href=\"https:\/\/ravoire.fr\/Boutique\/content\/29-nos-vins-de-provence\">Provence<\/a><\/strong> et de la<strong><a href=\"https:\/\/ravoire.fr\/Boutique\/content\/28-nos-vins-de-la-vallee-du-rhone\"> Vall\u00e9e du Rh\u00f4ne<\/a><\/strong>. Cette entreprise familiale, qui commerciale environ 6 millions de cols chaque ann\u00e9e, est elle aussi engag\u00e9e dans une strat\u00e9gie de diversification avec la cr\u00e9ation d\u2019une brasserie sur son site de Salon-de-Provence, qui lui permet en outre de disposer d\u2019un lieu d\u2019image, ainsi que d\u2019une gamme no-low avec la marque Mirezi. Celle-ci est aujourd\u2019hui constitu\u00e9e de deux premi\u00e8res r\u00e9f\u00e9rences, issues d\u2019un partenariat avec la cave corse des Vignerons d\u2019Aghione. Selon Alexandra Parfus, il s\u2019agit d\u2019un cas d\u2019\u00e9cole car les magasins ne savent pas les positionner dans les rayons et qu\u2019il convient de les accompagner avec de l\u2019animation. Elle note aussi que la gamme suscite beaucoup d\u2019int\u00e9r\u00eat en mixologie. Autre remarque: le choix de segmenter par marque afin de s\u2019adresser aussi bien aux acheteurs professionnels qu\u2019aux consommateurs.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-044d88b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"044d88b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-836c5ef\" data-id=\"836c5ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85fdbfb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"85fdbfb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9df18a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"9df18a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99ca794\" data-id=\"99ca794\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21675bd elementor-widget elementor-widget-text-editor\" data-id=\"21675bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;abus d&rsquo;alcool est dangereux pour la sant\u00e9, \u00e0 consommer avec mod\u00e9ration.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Alexandra Parfus est directrice marketing et d\u00e9veloppement de la Famille Ravoire, n\u00e9goce sp\u00e9cialis\u00e9 dans les vins de Provence et de la Vall\u00e9e du Rh\u00f4ne. Cette entreprise familiale, qui commerciale environ 6 millions de cols chaque ann\u00e9e, est elle aussi engag\u00e9e dans une strat\u00e9gie de diversification avec la cr\u00e9ation d\u2019une brasserie sur son site de Salon-de-Provence, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-11853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revues-de-presse"],"_links":{"self":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts\/11853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/comments?post=11853"}],"version-history":[{"count":19,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts\/11853\/revisions"}],"predecessor-version":[{"id":11875,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/posts\/11853\/revisions\/11875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/media\/11868"}],"wp:attachment":[{"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/media?parent=11853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/categories?post=11853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ravoire.fr\/blog\/wp-json\/wp\/v2\/tags?post=11853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}